Having industry experience and in academics for over 8 years. Undertake training programs and consulting assignments. Research areas interested in include brand loyalty & customer satisfaction.

(See my biography page for more information).


Publications:
Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers’ Brand Preference and Purchase Decisions: An Indian Perspective

A study to determine the impact of celebrity endorsement ads on brand preference and purchase intention of consumers in India.

Article: Print

$US10.00

Article: Electronic

$US5.00